Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping services are turning to server-side tracking as a method to improve their data collection procedures. While it needs more technical knowledge than normal GTM and may present additional prices, it can result in better accuracy and more reliable information
Pixel monitoring utilizes an item of code to register conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. Extra precise information
The standard method of tracking conversions on an internet site, utilizing pixels, is having trouble with changing web browser personal privacy plans. This implies that the information being sent out to Google Ads, Facebook Business Manager and various other platforms is less precise than it must be.
Server-side monitoring is a more safe alternative that aids to bypass these restrictions, as it's loaded from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other safety and security procedures. This provides a lot more exact information and a much more total image of user trips throughout networks.
On top of that, this type of tracking enables services to track conversions beyond the website, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility provides online marketers much more possession over the information they send out, and makes it less complicated to comply with numerous information laws. It's likewise a lot much less at risk to fraudulence, as it's harder for deceptive stars to manipulate the system by changing the postback link.
2. Much better control over information.
Server-side tracking enables companies to gather and enhance information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can assist marketing experts make even more educated marketing decisions.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in internet site visitors' browsers. These tracking codes are often blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows businesses to bypass these constraints and give precise, consistent information that is less susceptible to disturbance.
This type of monitoring likewise permits companies to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is very important since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for organizations seeking to adjust to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for services to control information payloads before it gets to third party endpoints, enhancing security and privacy. This is especially essential as different internet browsers and systems increasingly change exactly how they handle cookies. For example, in iphone 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your website.
In addition, server-side monitoring enables you to capture user data straight on your own web servers. This eliminates dependence on 3rd parties, which can be susceptible to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your website's web server what occasions to tape-record. This information is then sent out to analytics devices like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different method that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to carry out
Server-side monitoring is an information collection procedure that happens on the site's very own web server, bypassing internet internet browser limitations. This implies that information accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of information management and gives companies a lot more control over transmission, making it generally more reliable. Therefore, it's much less prone to data difficulties triggered by points like a busted link or an active ad blocker being installed.
With OWOX BI's display ad optimization Server-Side Tracking, your service can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This allows you to have more accurate data and assists make sure conformity with personal privacy regulations such as GDPR. Moreover, it likewise prevents the tracking restrictions enforced by internet browsers and ad blockers.